In 2002, Palazzo Reale in Milano hosted the exhibition “Dialogo nel buio” (“Dialogue in the dark”). The same event took place in more than 100 cities all over the world. A path in the total darkness was the setting to stimulate all the participants’ senses and experience things with other eyes. “Dialogo nel buio” was an encounter with a blind person who would lead your steps and awaken within you the deep need of communication. The ad agency Red Cell (where I was employed) takes care of the communication for it. I worked on the graphic design part creating: the logotype, corporate identity, graphic materials and leaflet for the exhibition. The project won two awards in the ADCI AWARDS (Italian art directors club) in the 2003 edition, and has also been published in the 2003 ADCI book.

Credits: Red Cell Creative direction: Roberto Battaglia & Pino Rozzi Photos in the leaflet by Stefano Gilera