55DSL, directed by Andrea Rosso (yo!), is a brand of Diesel, one of the most innovative and creative labels in the street wear market. In August 2004, 55DSL decided to move and open a new flagship store in Milan, where it is still currently located. I was asked to design an illustrative poster mounted on a light-box for the interior of the shop, inspired from their fall winter collection named ART’LETICS, a mix of art, artic and athletics. I also designed stickers for the old store showcase, as well as a flyer, focused on advertising both the moving operation and the new opening.

client: 55Dsl / Diesel