Milan-based advertising agency “This is a thing!” asked me to develop a series of design pieces for Mtv Italia. The marketing department of Mtv Italia was organizing a series of events for clients that advertise on the channel. The main issue was to create and connect a folder and two special invitations, one for a Kylie Minogue concert and the other for a dinner. I worked first on the creation and naming of a logotype under the name “Re-integrator”. Further, I designed the folder, which comes in a hi-tech material sealed by a printed label. Next, I made the flyer for the concert and the dinner invitation, which consists in a box with real sardines inside. This project won a bronze award for the graphic design category in the ADCI AWARDS (Italian art directors club) in the 2003 edition. It has also been published in the 2003 ADCI book.

Credits: This is a thing! Creative direction : Roberto Battaglia & Pino Rozzi Client : Mtv Italia