Via della Spiga 1 opened its doors in 2002. It is an exclusive Swatch shop located in one of the most fashionable streets in the center of Milan. It is exclusive because it looks like a boutique where you can find unique ready-made pieces as well as custom-create your own Swatch by choosing your favourite materials. I designed the logotype and the catalogue for the shop. The logo has a “classic fashion-house” design cut: with the original swatch brand on top and one of the most classic serif typography below, the touch of luxury is given by the gold pantone color, used for all the elements (Swiss flag included!).

Credits: Red Cell Creative direction: Roberto Battaglia & Pino Rozzi Photos in the cover & model: Fabrizio Ferri Still Life: Lucio Gelsi